Book Excerpt: Innovation

INNOVATION Authors: Stuart Crainer & Des Dearlove Snapshot: Innovation matters-now more than ever. But why does innovation matter so much in today’s business world? The answer is surprisingly simple. Innovation is where the worlds of business and creativity meet to create new value. There is a paradox here. The fact is, business and creativity are uncomfortable bedfellows. Indeed creative is often a pejorative term in business-think of “creative accounting” or the broad - brush of di...
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