Book Excerpt: Blue Ocean Strategy

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BLUE OCEAN STRATEGY (download) Authors: W. Chan Kim & Renee Mauborgne Key Concepts Creating Blue Ocean Strategy The cornerstone of Blue Ocean Strategy is “value-innovation”. It is the interplay between company’s cost structure and its value proposition to buyers. Reconstruct Market Boundaries Six path frameworks in reconstructing market boundaries do not require special vision or foresight about future. Just look at familiar data from a new angle. Focus on the Big Picture ...
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Book Excerpt: Big Think Strategy

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BIG THINK STRATEGY (download) Author: Bernd H. Schmitt   Key Concept: Step By Step Guides Turning Idea Into Strategy And Executing Them How To “Think Big” By Sourcing And Implementing Bold Ideas That Change Market Sustaining Big Think In Your Organization The Essence Of Bold Leadership And Source Of Revolutionary Change
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