Book Excerpt: Blue Ocean Strategy

BLUE OCEAN STRATEGY (download) Authors: W. Chan Kim & Renee Mauborgne Key Concepts Creating Blue Ocean Strategy The cornerstone of Blue Ocean Strategy is “value-innovation”. It is the interplay between company’s cost structure and its value proposition to buyers. Reconstruct Market Boundaries Six path frameworks in reconstructing market boundaries do not require special vision or foresight about future. Just look at familiar data from a new angle. Focus on the Big Picture ...