Book Excerpt: Innovation

Book Excerpt: Innovation

INNOVATION

Authors: Stuart Crainer & Des Dearlove

Snapshot:
Innovation matters-now more than ever. But why does innovation matter so much in today’s business world? The answer is surprisingly simple. Innovation is where the worlds of business and creativity meet to create new value. There is a paradox here. The fact is, business and creativity are uncomfortable bedfellows. Indeed creative is often a pejorative term in business-think of “creative accounting” or the broad – brush of distrust of “creative in many organizations”. The stereotypical corporate world is full of buttoned-up suits and left-brained rational decision makers, whereas the world we associate with creative endeavour is populated with undisciplined, scruffily clad, right-brained mavericks. It is the seeming disconnect between creativity and business that make innovation so difficult for companies to understand and manage. Yet, manage it they must because the need for innovation is becoming more and more vital to the success of all organization.

Salient Points

+ Innovation used to separate extraordinary companies from average companies. Today, it’s making the difference between those that succeed and those that outright fail.

+ Innovation is where the world of business and creativity meet to create new value.

+ Thinker 50 innovation teach us how to apply the best ideas from the bright minds inbusiness innovation.

 

Book Excerpt is published monthly. Email to contact@yksm.com.my to inquire for subscription.

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Petikan Buku: Think! Before It’s Too Late

Petikan Buku: Think! Before It’s Too Late

THINK!
Before It’s Too Late

Penulis: Edward De Bono

KONSEP PENTING

+ Kecemerlangan sahaja tidak mencukupi

+ 23 sebab kenapa pemikiran lemah

+ Kreativiti, rekabentuk dan penghakiman

+ Keperluan kepada penubuhan dalam perisian pemikiran

 

Petikan Buku diterbitkan secara bulanan. Email kepada contact@yksm.com.my untuk pertanyaan dan langganan.

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Book Excerpt: Change Your Mind

Book Excerpt: Change Your Mind

CHANGE YOUR MIND

Author: Rod Judkins

Snapshot: CHANGE YOUR MIND: 57 WAYS TO UNLOCK YOUR CREATIVE SELF
Great artists, designers, musicians and writers are ordinary. They come from ordinary families in ordinary houses, in ordinary
towns, yet they become extraordinary. This book explains how they achieve that transformation.

Salient Points

+ Most creative people are, in fact, just as ordinary as the rest of us. What they have is a belief in themselves, and this is a skill that everyone can learn.

+ Change your mind reveals the 57 habits of some of the world’s most creative people. You will learn how to unlock the creativity lurking within.

+ Rod judkins dispense some nuggets of wisdom which include the importance of focus, why you should never wait for inspiration and how you should always turn a failure into success.

+ Change your mind will unlock the creative genius you always knew you were.

 

Book Excerpt is published monthly. Email to contact@yksm.com.my to inquire for subscription.

Download sample [here]

Petikan Buku: Leadership 2030

Petikan Buku: Leadership 2030

LEADERSHIP 2030

Penulis: Georg Vielmetter & Yvonne Sell

KONSEP PENTING

+ Leadership 2030 mengemukakan enam pertembungan megatrend dan memberikan petunjuk untuk memimpin organisasi kita melalui perubahan yang besar.

+ Enam megatrend itu tidak patut dilihat secara berasingan, tetapi sebagai sosial dan ekonomi matrix yang memberi kesan kepada setiap organisasi.

+ Untuk memandu organisasi mereka melalui perubahan besar ini, pemimpin perlu berubah dari egocentric kepada altrocentrik dengan bidang luas kompetensi dan fokus kepada pelbagaian pekerja dan pengguna yang akan mereka hadapi.

+ Kuasa global yang besar akan membentuk semula perniagaan kita menjelang tahun 2030. Buku ini akan memberi lintasan apa yang akan berlaku dan bagaimana membina pasukan kita untuk menghadapi cabaran tersebut.

 

Petikan Buku diterbitkan secara bulanan. Email kepada contact@yksm.com.my untuk pertanyaan dan langganan.

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