Book Excerpt: Coolfarming

COOLFARMING
Authors: Peter Gloor

SALIENT POINTS

Converting creative dreams into cool products by enlisting the help of dedicated and passionate collaborators

To nurture your own Collaborative Innovation Network (COIN), a group of intrinsically motivated people assembled around a common vision

Create a Collaborative Learning Network (CLN), whereby a targeted group of interested people are brought in to learn the basics of the product, make suggestion for improvements, point out deficiencies and push the idea forward.

Expanding the process further outward to a Collaborative Interest Network (CIN) that encompass millions of users, building it into a loyal fan base.

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